Want to use Automatic Feedback Service (AFS), but your system doesn’t have a BCC field in its email templates? That’s no problem. Read on to find out how to use it even without one.
We designed AFS as a universal tool that would allow all our users to be able to send automatic invitations, no matter what operating system is being used. Because there are so many platforms out there, it can be a bit tricky to create a straightforward, one-size-fits-all method.
This is how AFS works: You send an email to your customer after they’ve had an interaction with your business. If you include Complete-Reviews as a BCC on this email, it then serves as a trigger email that activates AFS and notifies us that we should send this customer a review invitation.
Unfortunately, not all platforms have a BCC field readily available in their email templates. If that’s the case for you, the go-to workaround is to send a separate trigger email directly to your unique Trustpilot email address. Here’s how to get started:
The first thing you need to do is decide what email you’d like to serve as your trigger email.
The structured data snippet is very flexible, and can be added at various touchpoints of your customer’s journey. We usually recommend adding it somewhere in the HTML of your order or delivery confirmations.
However, the snippet will also work if you add it to the HTML of any transactional email, or as plain text in the body of an email. This can be useful for certain email clients that don’t allow you to edit the HTML or if the email client doesn’t allow for <script> tags.
Once you’ve decided on your trigger email, you’ll need to add the structured data snippet to that email’s template.
Here’s a quick example of what a basic snippet would look like:
<script type="application/json+completereviews"> { "recipientName": "Dynamic placeholder", "recipientEmail": "Dynamic placeholder", "referenceId": "Dynamic placeholder" } </script>
It’s very important to note that this snippet must be implemented with the dynamic placeholders used by your specific platform. These placeholders vary from platform to platform, so be sure to find the right ones for your system and replace the examples above with the relevant information.
To ensure the snippet loads correctly, do not modify its format - All the commas, quotations marks, and colons are necessary.
Next, you’ll need to make sure that the trigger email is being sent to Complete-Reviews, so that we’ll receive a notification to send a review invitation.
You've now created an automated event. When completed, a trigger with the information pulled from the structured data snippet will be sent to Complete-Reviews. This notifies us to generate an invitation, which we’ll send to your customer at an automatically optimized time.
You can also take a look at these guides on how to use AFS for certain Complete-Reviews partner integrations. The guides are not official Complete-Reviews support documentation, so we can’t claim responsibility for their content or provide technical support, but they can be useful for finding out more information about specific platforms and how they interact with Complete-Reviews AFS.
Get in touch to find out more about what we do to build trust and promote transparency in online reviews.